Data, AI and technology · Interim leadership · B2B training

Data strategy, applied AI and interim leadership for companies in moments of change.

With experience leading data and technology functions, I help organizations turn data, technology and artificial intelligence into useful systems: strategy, governance, reporting, automation, training and real adoption.

Advanced technology, applied with judgement.

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Aitor Farragut

Aitor Farragut

Data, AI & Tech Leadership

B2B Training · Interim Advisory

Three ways to turn complexity into clarity.

I work across strategy, technology and people: I can provide temporary leadership, design the roadmap or train the team that needs to put it into practice.

Interim / Fractional Data Leadership

Senior temporary leadership for companies that need to organize data, BI, reporting, governance or AI without yet hiring a full-time CDO or Head of Data.

  • Direction and prioritization
  • Data governance and quality
  • Reporting and BI
  • Teams, stakeholders and roadmap
  • Connection between business and technology

Data & AI Strategy

Diagnosis, roadmap and prioritization of data and AI initiatives to move from scattered tools to useful, actionable systems.

  • Data strategy
  • AI use cases
  • Automation
  • Operating model
  • Realistic adoption

B2B training in AI and data

In-company training for teams that need to use AI, data and automation with judgement, safety and real productivity.

  • Applied generative AI
  • BI and visualization
  • Productivity and automation
  • Data-driven leadership and culture
  • FUNDAE-funded programmes, where applicable

Useful when there is complexity, urgency or lack of clarity.

Common situations where a hybrid profile across data, AI and leadership makes a difference.

01

Data & Reporting

When the data exists, but it earns no trust and drives no decisions.

  • You have data, but little trust in it.
  • Reporting exists, but it does not help people decide.
  • Data is spread across areas, tools and different criteria.

02

AI & Automation

When initiatives and tools exist, but order and prioritization are missing.

  • There are many AI initiatives, but little prioritization.
  • Automation opportunities exist, but order, control and adoption are missing.
  • You want to move from scattered ideas to an actionable roadmap.

03

Leadership & Direction

When senior direction is missing to connect business, technology and people.

  • You need senior data/tech leadership, but not a full-time hire.
  • Business, technology and people need to be connected.

04

Training & Adoption

When the team needs judgement for adoption to become real.

  • The team needs to learn how to use AI and data with judgement.
  • Managers or teams need training in practical AI.

My work starts when everything feels mixed together.

Scattered data, disconnected tools, manual reporting, expectations around AI, urgent decisions and teams that need direction. The goal is not to add more technology: it is to build judgement, prioritize well and turn complexity into an actionable system.

Noise

Scattered dataExcelManual reportingPower BIStakeholdersCloudAI expectationsProcessesQualityUrgent decisionsTeamsTools

Judgement

System

Ordered · Actionable

  1. 01Diagnosis
  2. 02Priorities
  3. 03Governance
  4. 04Architecture / reporting
  5. 05Automation / AI
  6. 06Training
  7. 07Adoption
  8. 08Decision

A hybrid profile for problems that are not only technical.

Data and AI projects rarely fail because of technology alone. They also need direction, judgement, adoption, communication and leadership.

System core

Aitor Farragut

Data, AI & Tech Leadership

Leadership

Senior temporary leadership that brings order to priorities, teams and stakeholders.

  • Interim Data Leadership — Temporary direction to organize priorities and execution.
  • CDO as a Service — Senior data leadership without a full-time hire.
  • Stakeholder Management — Connecting leadership, business and technology.
  • Tech Management — Technology management connected to the business.

Data & AI Strategy

Roadmap, governance and realistic adoption of data and artificial intelligence.

  • Data Strategy — Roadmap and prioritization of data initiatives.
  • AI Adoption — Prioritized use cases and realistic adoption.
  • Data Governance — Roles, rules, quality and ownership of data.
  • Data Quality — Data quality as a business responsibility.

BI / Reporting / Systems

Reporting, automation and architecture systems that help people decide.

  • BI & Reporting — Reporting systems that help people decide.
  • Automation — Automated processes with order, control and adoption.
  • Cloud & Architecture — Azure, AWS and GCP applied with judgement.
  • Decision Systems — From manual reporting to actionable systems.

Training / Mentoring

Practical training and support so that adoption becomes real.

  • B2B Training — In-company programmes in AI, data and productivity.
  • Team Training — Hands-on training for teams and managers.
  • Mentoring — One-to-one support for data/tech profiles.
  • Leadership & Adoption — Data-driven culture and change management.

Executive experience, consulting and applied teaching.

I have worked from the technical foundations of data to strategic leadership, combining BI, cloud, governance, AI, consulting and training.

  1. 2017 – 2022

    BI & Analytics foundations

    Self Bank · Beam Suntory · Philip Morris · Santander · Aplazame · Jobandtalent

    Banking, consumer goods and fintech: BI, visualization, ETL, single source of truth, KPIs/KRIs and financial analytics.

  2. 2022 – 2023

    Consulting and large accounts

    Devoteam — Lead Consultant / Data Visualization Engineer

    BI for the public sector: Government of Navarre, Zaragoza City Council, Aragon Health Service, Tragsa, Pamplona regional authority.

  3. 2023 – 2024

    Chief Data Officer

    CDO

    Toqio

    Data lake built from scratch, cloud and data strategy. AWS S3, Spark, Kafka; R&D with Gradiant.

  4. 2024 – 2025

    Chief Data Officer Spain | BI Manager

    CDO

    Alain Afflelou

    Data governance, quality and strategy. Azure, Denodo, Salesforce, Power BI.

  5. 2025 – today

    Independent stage

    Dateliers · Advisory · B2B Training

    Data consulting, automation and applied AI, interim leadership and in-company training.

Experience in contexts where data has real impact.

Leadership, consulting, BI, fintech, retail, public sector and applied training.

Data leadership and strategy

Leadership, strategy and building data/AI capabilities.

  • Toqio
  • Alain Afflelou
  • TrustedBrand
  • Dateliers

Consulting, BI and large accounts

Consulting, BI, automation, applied AI and decision systems in demanding environments.

  • Santander
  • Devoteam
  • Jobandtalent
  • Aplazame
  • Philip Morris
  • Beam Suntory
  • Self Bank
  • Agenzia
  • IFAES

Teaching and applied training

A cross-cutting layer of the journey: over four years teaching data, BI, Tableau and AI to technical, business and university audiences; mentoring and professional development through Coatzin, my own brand.

  • datahack
  • CICE
  • Santander
  • UCJC
  • Coatzin

Different ways to work together.

01

Interim CDO / Head of Data

For companies that need senior temporary leadership across data, BI, reporting, governance or AI.

  • Prioritization
  • Roadmap direction
  • Stakeholder coordination
  • Governance and quality
  • Executive reporting
02

Fractional Data & AI Advisor

Recurring support for leadership teams, committees or teams that need external judgement and continuity without a full-time hire.

  • Recurring sessions
  • Decision reviews
  • Initiative prioritization
  • Roadmap oversight
  • Team support
03

Data & AI Diagnosis

A map of the current situation, opportunities, risks and priorities to set the starting point in order.

  • Data/AI maturity
  • Processes
  • Tools
  • Use cases
  • Actionable roadmap
04

In-company training

Practical programmes in generative AI, data, automation, BI, productivity, leadership and responsible adoption.

  • Generative AI for teams
  • Automation
  • BI and reporting
  • Productivity
  • Data-driven leadership
  • FUNDAE funding, where applicable
05

BI, reporting and data governance consulting

Design and improvement of reporting systems, quality, ownership, semantic models and data governance.

  • Power BI / Tableau
  • Denodo
  • Data models
  • KPIs/KRIs
  • Quality and ownership
  • Single source of truth
06

Mentoring for leaders and data/tech profiles

One-to-one or team support to strengthen judgement, leadership, communication, decision-making and change management.

  • Leadership and communication
  • Change management
  • Professional judgement
Linked to Coatzin →

B2B training for AI and data to be used with judgement.

I have trained professionals in data, BI, Tableau, AI and practical transformation in schools, companies and university environments. My approach combines tools, judgement and adoption.

Who it is forLeadership teamsManagersData teamsBusiness teamsSMEs and freelancers

Training programmes

  • 01

    Generative AI for teams

    Practical, safe and productive use of generative AI in everyday work.

  • 02

    AI for managers and leadership

    Judgement to prioritize, evaluate and govern AI initiatives.

  • 03

    Data literacy and data culture

    A shared language and ownership of data across the organization.

  • 04

    BI, reporting and visualization

    From isolated spreadsheets to reporting systems that help people decide.

  • 05

    Automation and productivity

    Automated processes with order, control and real adoption.

  • 06

    Data-driven leadership

    Decisions, communication and change management supported by data.

In-company, tailored programmes — FUNDAE-funded where applicable.

Where I have taught

Technical teaching and applied training in schools, companies and university environments.

  1. datahack

    Data school

    Big Data, visualization, Tableau and AI · over 4 years of teaching.

  2. CICE

    Technical school

    Tableau instructor in the Business Intelligence Master’s programme.

  3. Santander

    Corporate training

    Internal training for the Technology and Operations teams.

  4. Universidad Camilo José Cela

    University

    Teaching applied AI for companies, SMEs and freelancers.

Credentials that connect business, data, AI and leadership.

An academic, technical and executive foundation for working across business, data, AI and people.

Core education

  • UC3M

    2013 – 2017

    Degree in Economics

    Analytical and business foundations

  • datahack

    2017

    Master in Big Data & Analytics

    Data, BI and machine learning

  • UAM

    2024 – 2025

    Master in Professional Coaching

    Leadership, support and change

  • ISDI

    Executive digital education

    Business, technology and transformation

  • EOI

    2025 – 2026

    Digital Transformation

    Music industry and new business models

  • Ironhack

    2026

    AI for Leaders

    AI adoption in business

Selected technical certifications

Community and technical authority

Denodo Ambassador — Mexico

Community, thought leadership and adoption around data management and data virtualization.

  • Denodo
  • Google Cloud
  • BigQuery
  • AWS
  • Python
  • SQL Server / SSAS

Continuous learning and leadership

  • Saturdays.AI · Machine Learning
  • Instituto Canario de Coaching · GROW+ / ICF CCE
  • EMCC Spain · Member
  • ThePowerMBA

Ideas on data, AI and decision-making.

I write about the real problems that appear when an organization tries to use data and AI: quality, ownership, reporting, semantic models, RAG, adoption and team building.

Data quality
“Quality is not a technical complaint: it is a business responsibility.”
Data ownership
“Without clear owners, data becomes a never-ending argument.”
Semantic model
“The leap is not from Excel to Power BI; it is from isolated sheets to shared criteria.”
RAG, LLMs and corporate AI
“AI on internal data demands governance, context and control.”
Data teams
“Building a data team is not just hiring technical profiles.”
Visualization and decisions
“A dashboard should not justify decisions already made: it should help make better ones.”
View LinkedIn

One ecosystem, three ways to intervene.

This personal website brings together my professional activity, while each line has its own space.

Aitor FarragutPersonal brand

Interim/fractional data leadership, B2B training, advisory, teaching, talks and collaborations.

Let’s talk →
DateliersConsulting

Boutique consulting in data, automation and practical AI for companies that need clarity, control and applicable results.

Visit Dateliers →
CoatzinCoaching & mentoring

Coaching, mentoring and professional development for people and teams navigating change, leadership and decision-making.

Visit Coatzin →

If you need to organize data, AI, technology or decisions, let’s talk.

Tell me briefly about the context and we can see whether it makes sense to work together, in what format and with what level of involvement.

Email meLinkedInView Dateliers